Market Position and Product Profile
IBS Software iFly RES is a next-generation cloud-native Passenger Service System (PSS) that incorporates a fully integrated Departure Control System (DCS) rather than treating departure processing as a separate airport application. Unlike many legacy airline platforms where reservations and DCS evolved independently, iFly RES was designed as a unified platform with shared data, a common passenger record and integrated retailing capabilities.
One of iFly RES’s most significant differentiators is that it is marketed as one of the first Passenger Service Systems with native Offer and Order Management, built around IATA’s NDC and ONE Order initiatives. Rather than centering operations on traditional PNRs and electronic tickets alone, the platform increasingly treats customer orders as the primary commercial object, positioning airlines for future retailing models.
IBS positions iFly RES for:
- Low-cost carriers (LCC)
- Hybrid airlines
- Regional airlines
- Medium-sized full-service airlines
- Leisure carriers
- Growing national airlines
- Digital-first airlines
- Airlines modernizing legacy PSS environments
Unlike Navitaire, whose historical strength is ticketless low-cost operations, or Altéa and SabreSonic, which evolved around traditional network carriers, iFly RES deliberately bridges both worlds by supporting conventional airline operations while embracing modern airline retailing.
Vendor Overview
| Item | Details |
|---|---|
| Vendor | IBS Software |
| Headquarters | Kochi, India |
| Founded | 1997 |
| Primary product | iFly RES |
| Deployment | Cloud-native SaaS |
| Product type | Integrated Passenger Service System and Departure Control System |
| Native DCS | Yes |
| Native Offer & Order Management | Yes |
| NDC Support | Yes |
| ONE Order Support | Yes |
| Primary market | Low-cost, hybrid, regional and medium-sized airlines |
| Major competitors | Amadeus Altéa, SabreSonic, Navitaire New Skies, Hitit Crane, Radixx, InteliSys amelia |
IBS states that iFly RES currently supports more than 40 million passengers annually, more than 200 connected tour operators, 50+ online travel agencies and metasearch partners, and over 30,000 connected agent users.
1. What iFly RES Is
Unlike traditional architectures where reservations, inventory and departure control are separate products, iFly RES combines:
- Reservations
- Inventory
- Passenger servicing
- Offer management
- Order management
- Ticketing
- Airport processing
- Departure control
- Retailing
- Ancillary merchandising
- Customer profiles
- Digital servicing
IBS describes iFly RES as a unified Passenger Service System with integrated Departure Control capabilities and a shared seat map across commercial and airport operations.
Simplified architecture:
Digital Channels
│
├── Website
├── Mobile App
├── Contact Centre
├── Travel Agencies
├── OTAs
└── NDC Distribution
│
▼
iFly RES
├── Reservations
├── Inventory
├── Offers
├── Orders
├── Pricing
├── Customer Profiles
├── Ancillaries
└── Departure Control
│
├── Check-in
├── Seats
├── Boarding
├── Baggage
└── Flight Close-out
2. Cloud-Native Architecture
One of iFly RES’s strongest competitive advantages is that it was designed as a modern SaaS platform rather than being migrated from legacy mainframe systems.
IBS describes the platform as:
- Cloud enabled
- Modular
- API driven
- Open architecture
- Real-time
- Highly available
- Omnichannel
- Customer-centric
Unlike many older airline systems that rely heavily on proprietary messaging, iFly RES exposes a broad API ecosystem for digital distribution and servicing.
3. Offer and Order Management
Perhaps the defining characteristic of iFly RES is its native support for:
- IATA NDC
- ONE Order
- Offer Management
- Order Management
Traditional airline systems revolve around:
- PNR
- Electronic Ticket
- EMD
- Fare construction
iFly RES gradually replaces these with:
- Customer Offers
- Airline Orders
- Unified customer records
This aligns the system with IATA’s long-term retailing strategy.
IBS states that iFly RES is certified for both NDC and ONE Order and was designed around these standards rather than retrofitting them later.
4. Reservations and Inventory
Core reservation capabilities include:
- Flight schedules
- Inventory
- Fare management
- Dynamic pricing
- Availability
- Reservations
- Customer records
- Booking modifications
- Group bookings
- Corporate bookings
- Multi-city itineraries
- Codeshare reservations
- Ancillary sales
Unlike legacy inventory systems built around static fare classes, iFly RES supports:
- Dynamic pricing
- Personalized offers
- Continuous pricing
- Context-based merchandising
IBS emphasizes that customer profiles and AI-assisted merchandising are central components of the platform.
5. Departure Control
Unlike Radixx, where Go is a separate DCS product, iFly RES includes integrated departure control.
Published capabilities include:
- Passenger check-in
- Boarding
- Boarding passes
- Seat assignment
- Shared seat map
- Airport retailing
- Baggage acceptance
- Airport servicing
- Flight close-out
- Advanced check-in
The integrated seat map removes synchronization problems often encountered when reservations and airport systems maintain different seat databases.
6. Passenger Check-in
Supported channels include:
- Airport counters
- Web check-in
- Mobile check-in
- Self-service kiosks
- Transfer desks
- Gate processing
Passenger validation includes:
- Booking confirmation
- Travel documents
- Payment status
- Seat assignment
- Baggage allowance
- Ancillary purchases
- Special Service Requests
- Loyalty status
- Government requirements
Because departure control shares the same commercial database, changes made shortly before departure are immediately visible.
7. Airport Retailing
Airport retailing is an area where iFly RES differentiates itself.
The DCS supports real-time merchandising at airport touchpoints.
Agents may:
- Sell baggage
- Upgrade seats
- Sell meals
- Add insurance
- Sell lounge access
- Collect change fees
- Offer upgrades
IBS explicitly identifies airport retailing as one of the platform’s core advantages.
8. Dynamic Pricing
Unlike traditional reservation systems that rely on predetermined booking classes, iFly RES incorporates dynamic pricing.
Pricing decisions may consider:
- Customer value
- Shopping context
- Demand
- Ancillary combinations
- Customer profile
- Business rules
IBS states that the pricing engine supports virtually unlimited price points rather than fixed fare ladders.
9. Digital Distribution
iFly RES supports:
- Airline websites
- Mobile applications
- Call centres
- Travel agencies
- NDC distribution
- Traditional GDSs
- Online Travel Agencies
- Metasearch engines
IBS reports connectivity with more than:
- 200 tour operators
- 50 OTAs and metasearch platforms
- 30,000 travel-agent users
10. APIs
IBS strongly emphasizes APIs.
Public documentation mentions:
- Rich API catalogue
- Real-time APIs
- Proprietary APIs
- NDC APIs
- Order APIs
One technical document references:
- 135 booking-related API functions
- 38 check-in API functions
These APIs support both commercial and operational integrations.
11. NDC
iFly RES was one of the earliest Passenger Service Systems to receive IATA NDC certification.
IBS has participated in IATA’s NDC working groups and designed iFly RES around XML-based airline retailing standards.
Supported capabilities include:
- Air Shopping
- Offer creation
- Service pricing
- Ancillary merchandising
- Order creation
- Airline retailing
- Third-party distribution
12. ONE Order
IBS markets iFly RES as ONE Order capable.
ONE Order reduces dependence upon:
- PNR
- Electronic Ticket
- EMD
Instead, customer journeys are managed through unified airline orders.
This simplifies:
- Customer servicing
- Airport processing
- Distribution
- Settlement
- Ancillary management
Although industry-wide adoption remains gradual, IBS positions itself ahead of many legacy providers in this area.
13. Customer Profiles
Unlike traditional PSS platforms centred on bookings, iFly RES places customer profiles at the core.
Profiles may contain:
- Purchase history
- Preferences
- Loyalty
- Behaviour
- Travel history
- Merchandising eligibility
These profiles drive:
- Personalized pricing
- Dynamic offers
- Airport retailing
- Cross-channel servicing
14. Scalability
IBS reports:
- 40+ million passengers
- 30,000+ connected agents
- 200+ tour operators
- 50+ OTAs
The company does not publicly publish hard technical limits for:
- Concurrent users
- Booking throughput
- Check-in throughput
- Boarding transactions
- API rates
Airlines should request benchmark results for comparable deployments.
15. Known Airline Customers
Publicly announced iFly RES customers include:
- Jin Air
- T’way Airlines
- SunExpress
- Flybe (new airline launch)
- SkyUp Airlines
- Vanilla Air
These deployments include reservations, ticketing and integrated departure-control operations.
Airlines should distinguish between:
- Current production customer
- Historical customer
- Migration announcement
- Full PSS deployment
- Module-specific deployment
16. Pricing
IBS does not publish pricing.
Typical commercial components include:
- SaaS subscription
- Passenger-based fees
- Implementation
- Data migration
- Training
- API integration
- Digital channels
- Airport deployment
- Professional services
- Support
Indicative Market Position
| Category | Position |
|---|---|
| Implementation | Medium to High |
| SaaS fees | Negotiated |
| Enterprise complexity | Medium |
| Digital capability | Very High |
| Best value | Medium-sized growing airlines |
17. Principal Advantages
- Native Offer & Order Management
- Integrated DCS
- Cloud-native SaaS architecture
- Strong API ecosystem
- Excellent NDC support
- ONE Order readiness
- Modern retailing platform
- Customer-profile centric
- Dynamic pricing
- Strong ancillary merchandising
- Shared seat map
- Real-time servicing
- Strong digital-distribution capabilities
18. Principal Weaknesses
- Smaller installed base than Altéa or SabreSonic
- Fewer publicly documented global alliance deployments
- Pricing not publicly available
- Performance benchmarks not publicly disclosed
- Large alliance-scale operations require individual validation
- Complex interline scenarios should be tested carefully
19. iFly RES vs Navitaire New Skies
| Criterion | iFly RES | Navitaire New Skies |
|---|---|---|
| Architecture | Cloud-native | Hosted enterprise |
| Offer & Order | Native | Evolving |
| NDC | Native | Supported |
| ONE Order | Native | Emerging |
| Airport Retailing | Excellent | Strong |
| Dynamic Pricing | Native | Supported |
| API Ecosystem | Very Strong | Strong |
| Traditional LCC Heritage | Moderate | Excellent |
| Best Fit | Hybrid, digital-first | Large LCC |
20. iFly RES vs Hitit Crane
| Criterion | iFly RES | Hitit Crane |
|---|---|---|
| Retailing | Excellent | Strong |
| Departure Control | Integrated | Integrated |
| Weight & Balance | External/integration dependent | Native Crane module |
| Cloud Architecture | More modern | Modern SaaS |
| Offer Management | Native | More traditional |
| Digital APIs | Stronger | Strong |
21. iFly RES vs Radixx
| Criterion | iFly RES | Radixx |
|---|---|---|
| Native DCS | Yes | Via Radixx Go |
| Offer Management | Native | Traditional PSS model |
| Dynamic Pricing | Native | Supported but less central |
| NDC | Strong | Supported |
| ONE Order | Strong | Less mature |
| Customer Profiles | Core architecture | Conventional |
| API-first Design | Strong | Good |
22. iFly RES vs Altéa
| Criterion | iFly RES | Altéa |
|---|---|---|
| Global Alliance Presence | Moderate | Excellent |
| Digital Retailing | Excellent | Strong |
| Offer & Order | Native | Progressive adoption |
| Implementation | Medium | High |
| Cost | Medium | High |
| Cloud Architecture | Modern SaaS | Enterprise hosted |
23. Best-Fit Recommendations
Excellent Fit
iFly RES is particularly well suited for:
- Digital-first airlines
- Low-cost carriers
- Hybrid airlines
- Medium-sized full-service airlines
- Regional carriers with growth ambitions
- Airlines prioritizing NDC and ONE Order
- Airlines seeking to modernize legacy PSS environments
- Carriers focused on ancillary revenue and personalized retailing
Conditional Fit
It is also a strong candidate for:
- National carriers undergoing digital transformation
- Airlines introducing advanced merchandising and dynamic pricing
- Carriers expanding international distribution through NDC-enabled channels
These airlines should validate complex alliance, interline and high-volume operational scenarios during procurement.
Less Suitable
iFly RES may be a weaker fit for:
- Very small charter operators requiring only basic reservations and check-in
- Large global alliance airlines with extensive legacy interline ecosystems unless detailed operational validation confirms suitability
24. Overall Assessment
IBS Software iFly RES represents one of the most modern Passenger Service Systems currently available. Unlike many competitors that have progressively modernized legacy platforms, iFly RES was designed around digital retailing, cloud delivery, APIs, customer-centric architecture and emerging IATA standards.
Its defining strengths include:
- Integrated Departure Control System
- Native Offer and Order Management
- Strong NDC and ONE Order capabilities
- Cloud-native SaaS deployment
- Rich API ecosystem
- Dynamic pricing
- Customer-profile driven personalization
- Real-time airport retailing
- Unified reservations and departure processing
Its primary limitations relate less to functionality than to market penetration. While iFly RES has an expanding customer base that includes airlines such as Jin Air, SunExpress, T’way Airlines, Flybe, SkyUp and Vanilla Air, it does not yet have the same breadth of publicly documented deployments among very large alliance carriers as Amadeus Altéa or SabreSonic.
For airlines pursuing digital transformation, modern airline retailing and future-ready distribution based on NDC and ONE Order, iFly RES is one of the strongest platforms currently available. It is particularly compelling for carriers seeking to move beyond legacy reservation and departure-control models toward a unified, customer-centric commerce platform.

